5 benefits of native integration in your SaaS

Customers of your product would also be the users of various other software out in the market. Customers, nowadays, want to use their software stack in a way that they can get the holistic view of what’s happening at different software in one place. 

The desire to connect applications, automate the workflows, and sync data between them has turned out to be a commendatory feature from a complementary perspective.

Your product can have all stand-alone features that the other products in your market segment may not have. But, if it stands alone, isolated without having options to integrate with other software applications directly, then it will have impacts in long term survival in the market, ability to win and retain the customers for longer time.

Enabling your users to natively integrate between your product and other software they use:

Giving your users the power of integrating and automating by themselves will transform your product visibility and scalability to a whole new level. Because, you’re making the integration side of your product also user-focused which will add more value to your customers. So, what are the five benefits of having native marketplace inside your product? Well, that’s what follows here below:

1. Enhance the marketplace, expand your user-base:

• Having a customized marketplace inside your product adds value to your product, by allowing customers to connect your SaaS application with the other software they use.

• As the marketplace is customizable according to your brand kits and UI, there is no need to worry about brand incoordination.

• You can enhance the marketplace as and when required without the development time.

• Learn more about Advantages of native integration

2. Bring stickiness to the product from the user:

• Having a marketplace inside your product increases the usage time and dependability on your software.

• It also reduces platform friction which normally the users have to face while they have to use multiple SaaS applications.

• As it allows them to automate repetitive tasks and collect data seamlessly, the reliability increases.  
• Learn more about Native Integration Design

3. No dependability on third party apps providers:

• Having a customized marketplace with the applications your customers need extricates the dependability on third party integration development partners or vendors to build the same.

• You are also saving time and cost on setting up a team in-house to develop those integrations.

• In the customized marketplace context, you’ll have control over your integrations development as you can build the connectors in a matter of hours.

4. Quicker go to market:

• Through the marketplace, you can integrate your SaaS natively with other software your customers use. And you can do it in days’ time, not it will take months. This means you can add value to your sales teams to deliver user delight at every stance in and out of your product. 

• The above mentioned benefits can be reaped by adopting marketplace enablement software like klamp.io

• In addition to integrations and automations, klamp.io delivers a marketplace that is fully customizable by you, according to your brand UI and other elements. 

• Rather than waiting weeks for your in-house development team to build the integration from scratch, they can focus on your core product functionality. 

• The catch here is that it gives you the startups the ability to set up the workflows, connectors, in a short time with no code involved.